Hisense Kelon refrigerator sales target this year, the impact of 10 million units
Hisense Kelon president Zhou days today in a media interview, said the company’s refrigerators last year, sales volume grew by about 30%, reaching 6.5 million units, this year’s goal is to hit 10 million units, striving to return to the year 2015 the domestic refrigerator market share in the first a position.
“Hisense Kelon, though they have refrigerators, air conditioners, freezers, small appliances and many other businesses, but a few years ago experienced a difficult period, it is still not fully attack, we now will focus on the development of a refrigerator business. “Zhou Xiao-Tian said,” the future, Dell studio 1436 battery Hisense Kelon will first create a true industry quality first, and then through innovation and improve operational capabilities, for 9 consecutive years the industry had to return to the glory first. ”
The high-end, energy is the focus of efforts to Zhou days. “Large capacity fridge is the future growth trend.” Zhou days, said, “In addition, no frost, multi-door, right door, frequency, all-weather energy-saving products and technology are the focus of development of Hisense Kelon.”
Today, Hisense Kelon refrigerator’s Rongsheng released a series of new products, one of the most striking thing is their fashion, high-end of the Eifel series of new products. The series including multi-door, right door, and 3 and many other types of products, Acer TravelMate 2300 battery a variety of models up to 20.
To strengthen its high-end brand image, Zhou Xiao-Tian has also hired the 2008 Beijing Olympic Games, 2010 Shanghai World Expo and Guangzhou Asian Games were licensed merchandise designer flat as a bell sound of the refrigerator capacity Distinguished architect.
The “Eifel as the main force, allow sound overall development of 2010 high-end market, high-end product sales account for more than 50% of overall sales.” Days, said Zhou.
In recent years, China’s refrigerator market, the upgrading of consumption continues to accelerate and advanced features, Lenovo Thinkpad x301 battery the stylish high-end large capacity refrigerator sales growth. The ekon statistics show that in 2009 the domestic refrigerator market, multi-door, right door, three refrigerators and other high-end retail sales grew 41.1% year on year has been accounted for 41.39% overall market sales. This year, high-end refrigerators sales growth will accelerate.
